In an increasingly connected world, customers want to be able to interact with businesses in the same way they do with their friends and family. That’s why conversational messaging apps like WhatsApp are becoming more and more popular. In fact, WhatsApp is the most popular messaging app in the world, with users in over 180 countries sending 100 billion messages every day.
WhatsApp is a great tool for businesses to stay connected with their customers. With WhatsApp, brands can communicate with customers in a timely and meaningful way, no matter where they are. The WhatsApp Business app allows small and medium businesses to share useful information with customers on the go. And for mid-sized businesses looking to cost-effectively and scalably boost sales and enhance global customer support, the WhatsApp Business API is the perfect solution.
If you are looking to understand the WhatsApp Business integration process, how it differs from the WhatsApp Business app, and how it can help your business, you’ve come to the right place. We aim to give you an overview of everything about WhatsApp Bussiness API that you need to know before getting started.
By the end of this article, you will be able to fully understand what WhatsApp Busines API is, how to create a WhatsApp API account, WhatsApp broadcast, manage contacts, the best practices for sending WhatsApp API messages and how to integrate with Gupshup.
Simply put, WhatsApp Service API is an application program user interface that helps businesses send as well as receive messages to customers at scale.
Facebook created the WhatsApp Business API in August 2018 to provide medium and big services with a customized option for scaling their consumer engagement. The API enables thousands of messages per 2nd at a rate as well as a safe and secure system to enable backend systems assimilation for a delightful customer experience.
The WhatsApp Service API was made available across 28+ nations in 2019 through confirmed Business Solution Companies (BSPs). BSPs, consequently, have actually utilized the Base APIs to improve their offerings by supplementing the APIs with enterprise-level functions like fallback systems, business ESB integrations, Chatbots, etc. The API bundles used by BSPs enable involvement, notices, arranging, automating, and replying to consumer messages at scale.
With over 50 million WhatsApp Organization individuals around the world growing, extra companies are adopting this messaging system every year.
Let’s take a look at both essential elements of WhatsApp Organization API:
Organizations can optimize their account by upgrading a cover picture, description, email, contact number, website, and address utilizing the WhatsApp API company profile.
Rules offered by WhatsApp that services require to keep in mind:
Link your contact number with your WhatsApp Business API.
Depending on your BSP, you can either get a phone number or port an existing one.
The telephone number linked to WhatsApp API requires to be able to obtain calls or SMS for OTP confirmation.
When a number is signed up on WhatsApp Company API, the number cannot be altered. In case of an adjustment, you’ll need to request a brand-new WhatsApp Company API.
If you are utilizing your telephone number with the WhatsApp Business app or WhatsApp consumer application, you need to delete your phone number from the app to utilize the exact same number on the API.
When a phone number is registered on the WhatsApp Organization API, it cannot be made used for the WhatsApp Business app or the WhatsApp consumer app.